Creative ways to generate leads without prospecting

Creative ways to generate leads without prospecting

The one way a business can become successful is by generating new leads for their products or services. Without a reliable source of leads, your business will end up dying off without a constant stream of customers. The lead generation strategies you design and implement are all vital for the success of your company. Prospecting new leads is the way that is done by most businesses these days.


Marketing and sales teams spend tons of time and resources creating the most successful prospective campaign out there. Cold calling is one of the oldest ways for prospecting to occur, and some companies continue to overly rely on it. However, these days most people are tired of receiving calls from companies they are unaware of and become annoyed with them.


Fortunately, there are ways for you to generate leads using these methods, ones that are less invasive as cold calling and offer you the opportunity to reach out to people who would be interested in your brand. That is why for this post, we are going to go over creative ways you can generate leads without prospecting. 



Start networking

Developing a robust network will, among other things, assist you with achieving a flow of generating leads from contacts. In today’s world, you have access to the internet, emails, social media platforms, and much more. However, at the end of the day, businesses are all the same, and people are purchasing their products and services from people. If you want to make some sales, then you need to get people to know who you are and like what they see.


However, you need to understand that business networks take time and effort on your part to maintain. Although most people these days don’t really understand how to network appropriately enough. These individuals you are going to network with expect you to assist them with what they need, or they won’t be inclined to help you out. 


Consider asking yourself these questions: “How can I add value to this person's business?” 


The most effective networkers are all outgoing and friendly people willing to give a hand without expecting anything in return. That does not mean you should let people use you or freeload off your kindness. It just means that by showing generosity to these people, they are more likely willing to support you when you need it most. 


Keep in mind that the value you provide should not be conditional. Most of them will likely see through your attempts of helping them if you demand something in return. When you freely offer to help someone, plenty of them will be willing to assist you in return. 


When you manage to develop a positive relationship with other individuals, especially any of them who could be the ideal customers. You are more likely to see an increase in profit margins. The sales you garner are more likely to come from these people with who you’ve networked, and chances are you will see them conducting business over and over again with you due to the trust they have developed for you. 



Offer audio content

Most people these days are too busy to spend time reading every bit of content that is posted online, which is why audio content has become a massive hit. For example, podcasting has become increasingly popular over the years, much so that there are podcasts concerning all sorts of subjects, no matter how niche they may be. Starting a podcast these days is considerably easy and can be effortlessly released on any platform out there. 


Consider taking the time to start releasing your own episodes of a show that is targeted towards building an audience and helping them solve issues they are possibly experiencing within their business. If you already have a significant audience base following you, this is an excellent time to offer them a way to engage with you on a whole other level. 


As your audience base goes through their daily commute to work or home or is working out at the gym, they have a way to listen to your content. That should allow you to develop a worthwhile relationship that surpasses the information you provide them from reading your blogging content. 


Consider this, studies have shown that 112 million Americans alone are taking time to listen to podcasts. The ones that are interested take the chance to subscribe to more than six shows. 


While the results may not be instantaneous, you will start to slowly develop a following of people interested in hearing what you have to say. Chances are not every listening is someone who is going to generate into a lead, but that does not mean that you should avoid it. Consider the long-term effect your podcast will have in the future. If these listeners need something that can help their business out, your product or service will be the first thing on their minds. 


Reach out to people who have said no in the past

There are times when you ask someone if they want something, and the answer could be no. While your offer was rejected, chances are they were not permanently turning down the offer you presented them with. There is a good chance that they merely didn’t need what you were offering at the current moment. 


The lead you reached out to could have been happy with the current product or service they were using. There is a chance that they may not have had the appropriate funds to buy your offering during that time but have acquired the financial resources to do so now. The customer may have also had an issue that was using up all of their time and energy, which has finally been resolved. 


If your business has something that can offer value to them, then it's an excellent opportunity to reach out to these individuals. While they may have previously declined your offer and there is a good chance they might offer a different one this time. Reaching out to them with a simple message is the best way to pull this off, and you will never know if you take a chance and try. 


Speaking publicly

One of the best methods to get your customers to come to you is by establishing yourself as an authority figure. Public speaking is an excellent way to position yourself in front of your ideal customers as an expert on specific topics. If you manage to pull this off successfully, you can start networking with these people, and there are tons of opportunities for public speaking. 


When you are choosing a venue to hold your public speaking, you could check out either the local community college or public library. These places are more likely to offer you space where you can speak if you are offering a free presentation. Industry events are also another excellent place for you to hold these public speeches. 


There is something you need to keep in mind before you decide on public speaking. First off, these public speaking events are not intended for you to start a sales pitch. You need to present something useful for your audience, regardless if they decide to buy something from you or not. The listeners need to walk away feeling like they heard something interesting, not a boring sales pitch. The topic you present to them should be educational and relevant to their interest. 


Furthermore, the presentation should be something your ideal customers are interested in. For instance, if you are selling camera gear, you could talk about how to make your shots better. 


Make sure to also take the time to conduct some research. Before you head out and start giving your presentation, you need to make sure you are knowledgeable about the topic you have chosen to speak about. While you do not need to know everything about your subject, it should be far more than the average person knows. Take the time to study and use the information to wow your audience. 


When you finally start your presentation, make sure to speak loudly and articulate your words. If you are speaking to a larger audience, it’s hard for them to ask you to repeat yourself every time they don’t hear something. If you have no public speaking experience, take the time to practice your speaking. Record yourself presenting the information and listen to it later while noting down what you did well and what you can improve on. 


As you take the time to educate your customers about a relevant topic, you develop an image of authority with them and become more widely known by them. 



Utilize social media

These days there are so many social media platforms available out here that companies can leverage them to generate leads. Remaining constantly active on social media sites can assist your company gains the attention of customers right where they are active online. When you are using these social media sites to increase your lead generation, consider sharing links to your content. If possible, use influencers to spread the word of your brand and the products and services it offers. 


There are all sorts of ways to get your business right in front of potential customers. You need to have a decent understanding of how to use social media the proper way. The success of your social media campaign comes down to several factors. First, you should often make posts on your social media account. These posts should be high quality, do not post anything just because you need to meet some quota. The business should also respond to any post concerning your company. 


Make sure you also align our social media channels to your customer base and industry. For instance, Most B2B companies primarily concentrate their efforts on places like LinkedIn since that is where their audience is most likely to gather. B2C companies usually focus their efforts on Facebook because it has one of the most notable audiences of all social media platforms. 


Posting frequently to these social media platforms helps with starting an engagement with customers online and is essential for attracting followers and getting your website to convert them into leads. 


Incentivize referrals

Consider encouraging your existing customers to become brand ambassadors for your business. TrustRadius conducted a study stating that people see customer reviews as more personal, more authentic, and unbiased. It further states that client testimonials can impact various stages of the buying process. Furthermore, people are four times more likely to purchase something when they see someone they trust to refer to a product. 


By taking the time to write reviews and share them with their colleagues, your customers are building your brand awareness and make you seem like a valuable company. The best way to encourage is by creating an inventivation program that motivates customers to promote your business. The size of your reward doesn’t matter. You could offer free access to premium content, discounts, or anythi1ng you feel strong enough for a referral.  


Look over your SEO

There are millions of people from all over the world using online search engines to find products and services. Depending on the search term they use, these programs rank the list of results from most relevant to least relevant. 


The rankings are based on several criteria, which usually change as search engine providers change their algorithms. Since these evaluation criteria change constantly, you must regularly evaluate your website's search engine optimization to discover any significant flaws in why your site is ranking low. Having a robust SEO is one of the essential parts of guiding your visitor to your website and converting them into leads.


Conclusion

Generating leads is an essential part of any successful business. These days there are all sorts of strategies that allow you to acquire leads from your ideal customers. The methods you use will be unique to your business needs and require you to get creative about them. The idea of prospecting is the only way to acquire leads is entirely false. 


If you want to ensure your sales team is reaching out to prospect faster, than consider checking out Intro.so. Our extension will ensure your sales team has everything they need to close the deal during a Zoom meeting call.